Does SERPd Need a Copywriting Section?
First things first. I’m a copywriter. As such, you can bet your bottom dollar that my answer to the question I’ve just posed is “Yes. ” If you agree with me, then great. Brilliant. You’ve saved me a job.
But if, as I imagine, you’re a little more sceptical about the idea, you should definitely read on.
So you’re just an SEO? Guess again
The SEO wears many hats. And despite the stereotype, they’re not all simply black and white. Depending on how you work, you’re a link builder, a keyword analyser, and a marketing consultant. No complaints or arguments so far, right?
But what about the other parts of SEO? The bits where you create linkbait? The part where you write articles and blog posts? Even the time you spend crafting that perfect title tag. What are you then? Just an SEO?
No. You’re also a copywriter.
SEOs are also Copywriters
Don’t get me wrong. I’m not saying that being a good SEO automatically means you can write brochures, TV ads or catchy jingles. You’re not that type of copywriter.
You’re the sort of copywriter that can use words to influence not just people, but the search engines. Those articles, blog posts and titles I mentioned above? They require the skills of a copywriter. So if you don’t work on those skills the same way that you work on the rest of your SEO toolkit, you’re not helping yourself.
And that’s where SERPd comes in.
Why SERPd should add a Copywriting section
How many times have you read an article, a post or a web page that just plain stinks? Sure, it works from an SEO point of view – I mean, it’s ranking. But it doesn’t speak to people. It doesn’t convert the visit into a sale.
We’ve all read dozens, even hundreds of posts about why providing a return on an investment is the key metric in SEO. Good copywriting helps you provide that return.
So shouldn’t SERPd be helping you learn those skills?
Shouldn’t we be sharing tips on how to influence people? How to get them to share blog posts? How to convince them to make purchases? If we’re going to succeed as SEOs, surely we should?
What do you think?
You’ve heard my case – but it’s not my decision to make. If you think I’m right, then raise the banners, storm the barricades and ensure that our demands are met. If you think I’m wrong – leave me comments calling me a pompous buffoon.
The choice, as always, lies with the masses. Do you think we need an SEO Copywriting section?